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Michael Sean Smith
For his design education, he attended
college at the Swain School of Design and Umass/Dartmouth.
His design and printing background
continued on from managing AlphaGraphics Printshops of the Future in New
Bedford for almost 8 years. Being an associate at Articulation’s Design
Studio, and also running a Harvard Business School printing division.
His qualification skills include; full knowledge of Design, Pre-press
and Bindery for a wide range of customer jobs.
He has full working knowledge and Program Support of Macintosh and PC
applications; such as PageMaker, Illustrator, Photoshop, Microsoft
Office as well as Freehand, Quark Xpress, and many other applications
and equipment.
His reputation is that he has always been a hard, reliable and honest
worker.
He enjoys the beach, the outdoors, the
theatre, museums, traveling and just the quite times. He is hopes to
try to skydive and/or parachute this summer.
Something to know about Michael is that
he wears his heart on his sleeve and will go the extra mile to help
anyone.
Should You Do It In-House or Have It Done Outside?
Today, almost anyone with a computer, a good word processing program and
any beginner's art or graphic program can grind out reams of material
under the guise of Desk Top Publishing. It's cheap, occasionally
cheerful and frequently awful. Are you permitting this type of material
to represent your business? Are sales down? Is there a connection? Desk
Top Publishing tools are terrific. But the skilled people needed to use
them well are just not available in the average business. And there's
the rub. People with no real experience in graphic design and
advertising are posing, or being forced to pose, as advertising experts.
Under the watchful eye of the boss, they are busily grinding out
brochures, catalogues and even ads in the interest of saving company
time or money. In the real world where customers and competitors live,
this approach is often a big mistake.
Occasionally the material put out by some of these people is quite good,
but most of it is appalling. In the interests of saving a few pennies
some companies, both big and small are screaming three things to the
world: "We are cheap, cheap and cheap." Is this how you want your
company to look?
Advertising vs. DTP
Should you or your company be doing any Desk Top Publishing internally?
Yes. Sometimes. Price lists, business forms, standard form letters, and
other types of routine clerical materials which do not require a
creative bent or skilled copy writing and design work are candidates for
in-house DTP.
Rule of Thumb
If the job is straightforward and simple; if it does not require any
marketing or advertising skills, it could well be a candidate for
in-house DTP.
Consider the hidden costs Only you can decide whether the cost of taking
any employee off his/her regular work to do a price list or catalogue is
more economical or efficient than hiring a professional Desk Top
Publisher. You get what you pay for . . . and you often pay a heck of a
price for what you don't get.
Remember at MOONLIGHT we care about our customer’s needs and wants
first. If you look good, we look good.
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